PDF — 2023 Utah Governor's Office of Economic Opportunity Style Guide
PDF — 2021 Utah Governor's Office of Economic Opportunity Style Guide
The campaigns helped modernize Utah’s business narrative, contributing to record engagement across economic development channels. The One Utah Summit became a signature event for the state, recognized for its elevated creative and production value.
Result
We approached the work holistically — combining motion, photography, and environmental design to express Utah’s growth and optimism. From event identity systems to on-site films, each piece reinforced the idea that Utah’s economic success is driven by collaboration and vision.
Notably, I led the creative for the governor's One Utah Summit, including its keynote visuals, film content, and digital rollout. The event became a central communication touchpoint for business, community, and policy leaders.
Process
As Creative Director, I shaped the visual and narrative direction for the office’s flagship campaigns, including The One Utah Summit, Business in Utah magazine, the Business Elevated podcast, and statewide marketing initiatives. My focus was on clarity, optimism, and storytelling that balanced data with emotion.
Approach
Challenge
The Governor’s Office of Economic Opportunity needed to reposition Utah’s image — from a small, emerging market to a nationally recognized hub for innovation, talent, and opportunity. The challenge: build cohesive creative that could connect audiences from small business owners to international investors under one unified, modern message.
State of Utah — Governor’s Office of Economic Opportunity
Served as both strategic lead and hands-on creative, directing campaigns while also executing design, production, and post work. Led concept development, messaging, and visual identity when partnering with agencies — and produced deliverables directly when working in-house.
Creative Director / Designer / Producer